White Is The New King Color For Cars

Click Here!

A recent report indicates what color automotive enthusiasts gravitate toward when buying a new or used car. According to PPG Industries, a leading manufacturer for paint supplies, white is the most popular color that graces the exterior of cars in America.
The report indicates that in North America, 20 percent of vehicles are painted white, overtaking silver as the most popular car color in 2011. In a close second was last year's leader, silver, at 19 percent. Black, gray and red rounded out the top five at 18 percent, 15 percent and 9 percent, respectively. Other common, but slightly less popular, colors were blue, brown, tan, gold, orange and yellow, all of which were tied for sixth place. At 2 percent, green was second to last, as only "niche" colors were less frequent.Click Here!
"Color is one of the most basic means of human expression," said Jane Harrington, PPG manager of color styling and automotive coatings. "The palette of colors being developed for the automotive segment is being influenced by culture, nature, fashion, interior design, media, auto shows, color popularity and new pigment technology."
PPG revealed its findings recently at the annual Automotive Color Trend Show, held at the company's offices in Troy, Michigan.
In addition to detailing what Americans' favorite hues of color on vehicles were, PPG also released the online results of the company's survey of opinions regarding just how important consumers considered a car's color to be in the buying process.
One-third would pay more for a specific color of car
For example, 77 percent said they factored in the exterior color of a car into their purchasing decision. In addition, nearly a third said a vehicle's color was an "important" consideration. In fact, approximately the same percentage said it was so significant that they would be willing to pay extra for a vehicle that had the color they wanted.
"Our consumer research has clearly shown that color is critically important to car buyers," said Harrington. She added that this is why the company devotes so much time and effort to understanding color trends, not only among American car buyers, but worldwide. For example, in Europe, black is by far the most popular color, as 26 percent of vehicles are painted that shade, with white coming in second at 19 percent.
Vehicle color has no effect on auto insurance rates
While color may be an important consideration for car buyers, it's not something taken into account by auto insurance companies.
According to the Insurance Information Institute, one of the biggest myths regarding the things that affect auto insurance premiums is color, as some believe that red cars cost more to insure than white vehicles, for example. But as III indicates, color has no influence on how much insurers charge for premiums. What does have an impact is the type of car that's purchased, specifically its make, model, body type, engine size and the age of the vehicle.