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Remember when we had privacy? When our web history was our own, and not Facebook or Google’s? Those were the days… but as we move further
into the information age, the sad reality is that privacy is virtually gone. Well, online privacy, that is.
Going with this, Facebook is redoing its privacy policy, and two things are about to change:
Instead of only being able to keep your data for 180 days, Facebook is now saying they will keep data received about you as long as they are providing you with a service. So for example, let’s say you are an avid Words With Friends player, and you happened to be a top scorer: you are now subject to being targeted with ads regarding that information.The Second has to do with information outside of the platform, which is a very interesting move. Previously Facebook had posted clearly that the company could post ads pertaining to social context outside of Facebook, but now the policy says they can serve ads pertaining to anything they choose.So basically, unless you’re operating Facebook in a separate browser than the one Facebook is open, or are a top secret Facebook ninja warrior, your browsing information is subject to Facebook advertising even when you’re not logged in.
This change is similar to Google’s privacy measures that went into effect today, and are likely being conveyed clearly this time to avoid any issues they had in the past like the 18-month long settlement with The Federal Trade Commission.
(via Forbes; photo via Techzek)
Related posts: Facebook glitch raises new privacy concernsFacebook announces changes intended to increase user securityFacebook close to working out a deal with the FTC over privacy issuesFacebook releases new privacy settings that don’t seem very private
