Recently I've been talking to some friends who are not entered in traditional SEO, Publisher or writer--delusional-dreams-of-becoming-a-famous-blogging-rock-star categories. They want to build and Web sites running in his spare time for the topics they are interested in. But they do not want to be a hobby sites; they want to use them to supplement their income. One of the lessons I've tried to teach two of them is why needs your Web sites from different types of pages or templates, and how the objectives of each of these templates is different. In this post I will try to teach you some of those lessons in the same.
While these types of template not to persons I discussed earlier, I will mention here in case that they are attached to the box. If you run an e-commerce site, regardless of whether you are only sold one, several or hundreds of Home-made products, I understand that there are different types of pages, e-commerce, but that each species serves the same purpose: Guiding You down the funnel to conversion. So I written about them in more detail in the website referral sweets, check SEO for e-commerce sites, SEO for ecommerce category pages and SEO for new products pages.
If you are working in space for lead generation, either directly or as a business unit, they will be your "pages for money." If you are not familiar with the concept for the site hierarchy and money pages, I propose you to retrieve this classic post from WebmasterWorld theme pyramids. This is really a good visual representation of the concept, making it easy to carry.
Back to lead generation pages. They must be making pages click here you idiot format. Want to get the "long form sales letter." blend it with your theme to look professional, but used minimum navigation and strategic calls to action. DO NOT GIVE PEOPLE A LOT OF WAYS TO LEAVE THIS PAGE. Not become a trap, but try and enable them to do what you want to do so you make money. Use very minimal navigation.
If you are running Adsense or some other Contextual based programme as Skimlinks or Viglink, there are secondary pages. They will usually take the form of articles, information or blog posts with affiliate links or Adsense minimum tasteful sprinkled in. these pages will probably make it part of your Web site. They must bring you the most "drive by" traffic. Think lots and lots of keyword for specialized articles, and the head and tail of content.
They will be your best written and technically accurate articles. This is where you want to pay for good quality, expert content. A similar lead generation copy, it should have a template with minimal navigation and advertising – but for the exact reason against. Instead of keeping people in the sales funnel, you want to use it to generate links. For example, try to create projects and klasnata lessons target high trust and value ".edu" and library links.
I am sure there are large, fancy, master's trade school name for this conceptl, but I call them glue pages. Usually they are not-that pages about topics that people would expect to see the "real website" for your particular subject, that make it look complete and thorough. You can place here Contextual or banner ads, but they can make your website look sirenen. For example, let's say you run the Baltimore travel site. Pages, including information about the cab service, emergency medical services, local supermarkets, drugstores, calendar of events, etc. will be what particular "glue pages."
IMHO for the past several years, well in Google is to a large extent on how much confidence you can convince them to have in your Web site. Template of boiler plate pages such as confidentiality, terms of services, as well as contact information fill this role. For more detailed instructions, see how to make your website look more legitimate.
I want to emphasize and to withdraw the key point is that, while for your entire site, you can use a template, you will be much more effective if you use specific templates to fill specific roles and objectives. The key to effective is to maintain consistent branding with header or logo, change size, as needed, and then add or remove the sidebar and navigation as needed.
Photo credit: Shutterstock/Olly
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